The new resident mailer is just the tip of the iceberg for this omnimedia campaign.

Welcome Home

Welcome message from the CEO solving new resident pain points - finding new doctors and healthcare services

  • Helpful directory of frequently called numbers

  • Lead magnet QR Code to download the Living the High-Altitude Life Handbook, a 70 page email capture offering that kicks off an email welcome series.

Aspen Valley Hospital brochure featuring an illustrated hospital, information on services, locations, and contact details, plus a section about a handbook on high-altitude living with a download QR code.
Aspen Valley Hospital welcome message from Dave Ressler
Illustrated map of Roaring Fork Valley featuring Aspen, Snowmass Base Village, Southside, Basalt, and Willits with marked locations. Colorful mountains and trees. Network of Care, Aspen Valley Hospital logo present. Artwork by Sarah Uhl.
House on a grassy hillside with snow-capped mountains in the background.

Make it stand out