Aspen Valley Health.

Reimagining a Community Brand:

Aspen Valley Hospital

As Senior Brand Director at Aspen Valley Hospital (now Aspen Valley Health), Lisa Prior led a multi-year brand transformation that reshaped how the hospital connects with its community—online, on-screen, and in print.

Lisa spearheaded the creative direction for a new website that brought clarity, warmth, and usability to the digital patient experience. She developed a content strategy rooted in storytelling and lifestyle wellness, including renaming and repositioning the hospital’s blog to reflect a more approachable, forward-thinking voice.

She reimagined the hospital’s print magazine—transitioning it from a clinical trade-style publication to a visually rich lifestyle magazine that increased readership by over 1000%. Her leadership in TV and digital advertising resulted in spots with a 90%+ watch-through rate, outperforming industry norms.

Lisa also overhauled the hospital’s email marketing approach, introducing a crowd-sourced content model that made communications more relevant and engaging—raising click-through rates to 20% above industry average.

This body of work helped evolve Aspen Valley Hospital into Aspen Valley Health: a more inclusive, community-forward brand aligned with modern wellness and patient needs.