Unlocking the Power of Visual Branding: a comprehensive guide for healthcare marketers…

…and how to apply them to your organization.

Elevate Your Brand's Presence with 7 Key Visual Elements and Boost Revenue Growth…

Companies with strong visual branding strategies experience a 23% higher revenue growth rate than their competitors with weaker branding efforts, according to a study by the Design Management Institute. Moreover, consistent visual branding can increase brand recognition by up to 80%, enhancing customer trust and influencing purchasing decisions, as reported by Lucidpress and Demand Metric.

1. Logo

The logo is the centerpiece of a brand's visual identity. It is a graphical symbol, wordmark, or combination of both that represents the brand's name, values, and mission. A well-designed logo is instantly recognizable and helps consumers associate specific traits and emotions with the brand.

2. Color Palette

Colors have psychological and emotional associations, and a brand's choice of colors can significantly impact how it is perceived. A consistent color palette is used across all brand materials, from logos and website designs to packaging and marketing collateral. Each color in the palette should reflect the brand's personality and evoke the desired emotional response.

3. Typography

The choice of fonts and typography styles contributes to the brand's visual identity. Typography can convey different tones and moods, from formal and professional to playful and approachable. Consistency in font usage helps maintain a unified look and feel across all brand communications. And over time your typography can come to signify your brand in the most essential way.

4. Imagery and Photography Style

The type of images and photography used in a brand's materials contribute to its overall image. The style of imagery, whether it's clean and minimalist or vibrant and energetic, helps convey the brand's values and resonates with its target audience. Pay attention to the models and background when using stock photography. Do they represent your community?

5. Graphics and Icons

Customization and consistency helped with patient onboarding to make the implementation of MyChart electronic health records system feel organic to Aspen Valley Hospital’s patients.

Unique graphic elements, such as patterns, shapes, and icons, can enhance a brand's identity and provide a visual shorthand for its offerings or attributes. These elements can be used to create a cohesive and recognizable visual language. Pro tip: have your graphic designer create bespoke icons that are unique to your clinic or hospital.

6. Layout and Design Consistency

Consistent design principles, such as layout structures, grid systems, and design elements placement, contribute to the overall look and feel of a brand. These elements ensure that all brand materials maintain a cohesive and professional appearance. Within the confine of your brand standards, seize the opportunity to be creative.

7. Visual Guidelines

Brands often create a set of visual guidelines or a style guide that outlines how all visual elements should be used. This document provides instructions on logo usage, color codes, typography rules, and other design considerations to ensure that the brand's visual identity remains consistent across various platforms and materials.

In essence, visual brand elements are the visual cues that help consumers (and your workforce) recognize and connect with a brand. When these elements are applied consistently and strategically, they contribute to a brand's recognition, credibility and overall success in the marketplace.