Cracking the Code: A Deep Dive into How Our Strategy Fueled a 480% Rise in Readership and Generated 1,137 New Email Subscriptions for The Healthy Journey Blog

Transforming Aspen Valley Hospital’s blog to a patient- and community centric resource to grow patient loyalty.

Aspen Valley Hospital website header showing people preparing healthy food in a kitchen.
Woman using smartphone in kitchen with text about Aspen Valley Hospital and top stories on living in Colorado mountain areas.

Creating a 480% increase in readership in one year by crowdsourcing content.

Give the people what they want and they will give your their email address.

Form titled 'Healthy Journey' from Aspen Valley Hospital inviting users to choose topics of interest for newsletters. Topics include Healthy Family, Women's Health, Men's Health, Fitness, Nutrition & Recipes, Aging at Altitude, and Healthy Mind. Users can select Yes or No for each topic. Fields for First Name, Last Name, and email are included, along with a text box for additional topics. A submit button is at the bottom.

Blogs to leverage the expertise of Aspen Valley Hospital’s doctors, nurses, physician assistants, paramedics, nutrionists and physical therapists.

Creating rapport with the community while promoting the Aspen Valley Hospital and the Network of Care clinics throughout the Roaring Fork Valley.

Screenshot of a webpage featuring the "Dietitian Demo Archive" with articles on diet and nutrition topics. Left sidebar lists topics like "Aging at Altitude" and "COVID-19 and Vaccines." Main content highlights articles "What Do I Need to Know About RSV, Flu and COVID this Winter?" and "High-Altitude Baking and Cooking."
Collage of four images with text. Top left: Two men in uniforms labeled 'Mountain Living', 'November 2, 2022', 'Ask the Experts: Partners in Emergency Response'. Top right: A healthcare professional examining a patient labeled 'Mountain Living', 'by Caroline T. Mears, DO', 'November 2, 2022', 'Going All In with Dr. Mears'. Bottom left: Person holding a smartphone with a wellness app labeled 'Family Wellness', 'October 4, 2022', 'For the Record'. Bottom right: Elderly man with children at a table labeled 'Diet & Nutrition', 'by Jeanne Stough, MS, EP, CCRP', 'September 26, 2022', 'Give Your Heart Some Love'.

Supercharge your email marketing.

Timely Tips for the Healthcare Marketer.

Timely Tips for the Healthcare Marketer.