Owning the narrative and winning column inches for my clients is the name of the game. As a former newspaper publisher and editor, the challenge—and excitement—is crafting a compelling story and capitalizing on my experience to build trusted relationships that get results with the press .
Aspen Valley Hospital | PR
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Telling the MyChart Story
Close collaboration with marketing team at Aspen Valley Hospital resulted in a successful media outreach strategy for its launch of the MyChart EMR. Our work garnered front page coverage in The Aspen Times.
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Filling the Gap in Nursing
The Aspen Times published our press release about Aspen Valley Hospital’s new nurse residency program with very few changes. By writing the press release so it was structured like a news story, and making it about a community institution taking care of its community members, it was an easy fit for the editors.
Valley Health Alliance | PR
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Valley Health Alliance Sunday Feature
The Aspen Daily News made the Valley Health Alliance, a unique collaboration of large employers, primary care providers, and hospitals, the subject of a lengthy profile with a front page Sunday feature.
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Ptich Perfect Results for Client
The story began with a pitch sent to the editor of The Aspen Daily News, followed by a call. By focusing our energy on one media outlet, we were able to achieve the coverage the Valley Health Alliance was seeking.
KMTS - Valley Health Alliance Director Interview
Touching a Wider Audience
An important facet of the PR strategy for the Valley Health Alliance was to reach diverse audiences. KMTS radio is far and away the most listened to radio station in the VHA region. A conversational interview on Connections, KMTS’s daily public affairs sho, with three board members and the host reached audiences who don’t necessarily read local newspapers.
Valley Health Alliance Website Copy & Design
Supporting patients and providers
The Valley Health Alliance was in need of a new website in 2022, after the the organization launched its revised mission to develop and support a value-based care system in three Western Colorado counties. Working with Rhombus Design in Seattle, we were able to create an interactive website that tells the Valley Health Alliance story and allows users to both learn about the organization and engage the healthcare providers, insurance brokers and companies, and organizations that make up the regional healthcare ecosystem.
The Valley Health Alliance is a Colorado-based not-for-profit organization made up of large employers, hospitals, and primary care practices who are working for sustainable rural healthcare that improves outcomes and lowers costs for patients, employers, insurers, and healthcare providers in Western Colorado.
